Privacy

PRIVACY POLICY AND CONSENTS TO THE PROCESSING OF PERSONAL DATA

Moto Morini S.r.l., based in Via G. Beri n. 24, Trivolzio (PV), is committed to protecting your privacy and personal data as a Data Controller (natural or legal person, who determines the purposes and means of the processing of personal data). In accordance with the General Data Protection Regulation (GDPR – EU Regulation 2016/679), we would like to explain to you in a clear and simple way how we collect, use and protect the information you provide us by interacting with our website, providing us with data during negotiations or contract signing, use of our apps, social media and events organized by Moto Morini or third parties in which Moto Morini participates.

1. What data do we collect?

Moto Morini collects and processes different categories of personal data to offer its services. The main data processed are:

• Personal details: First name, last name, place and date of birth, social security number.
• Contact information: Phone number, email address, residence/domicile address.
• Personal ID data: we collect ID and driver’s license data during test rides of our motorcycles.
• Purchase data: Details of products purchased, payment method, billing information.
• Browsing Data: Information collected through the website and business apps, including cookies and tracking technologies.
• Location data: If the user uses the GPS features of the Moto Morini apps.
• Data collected through Social Listening: Public information from social media and forums for brand reputation analysis.
• Customer support data: Support requests, interactions with our team, records of customer service contacts.
• Warranty and maintenance data: Information on purchased products, technical interventions and repairs, and other after-sales services.
• Data from participation in contests and promotions: Collected during promotional events.
• Data for product safety analysis: Reports of malfunctions or technical issues provided by users.

The data are collected directly from the user in contractual or pre-contractual settings, when registering for the news letter, when participating in events or demonstrations, or through authorized third parties such as authorized distributors and workshops.

2. Methods of data processing

Moto Morini processes personal data in accordance with the principles of fairness, lawfulness, transparency and data minimization. Processing (any operation performed on information that identifies or makes a person identifiable, whether by computer or manually) is carried out using electronic and paper instruments, taking appropriate security measures to:

• Ensure protection against unauthorized or illegal access.
• Prevent loss, destruction or damage of data.
• Ensure confidentiality of information.

Data are retained only as long as necessary to achieve the purposes for which they were collected, as stated in the chapter on retention.

3. Why do we collect your data and on what legal basis?

What does „legal basis“ mean? It is the legal reason why we can process your data. For example, if you make a purchase, we use your data to perform the contract (deliver the product to you, provide support). On the other hand, if we send you promotional offers, we do so only with your consent.

4. Distribution and service network: roles and data processing

Moto Morini operates through a network of authorized distributors and authorized service shops to ensure the best experience for its customers.

• Authorized Distributors: They collect and process personal data for purposes of sales, billing, order management and warranties. They act as autonomous data controllers for sales activities and as data processors (an external entity that processes personal data behalf of the Data Controller, following its instructions and without being able to independently decide the purposes of processing) for activities related to warranty and after-sales, carried out on behalf of Moto Morini.
• Authorized workshops: They process personal data for the management of maintenance, repairs and technical assistance of purchased products. Again, they act as autonomous data controllers for activities related to independent assistance services and as data processors for interventions covered by Moto Morini’s warranty.

Data collected by distributors and workshops are shared with Moto Morini to ensure the quality of service and the proper execution of warranties and service requests and to fulfill all legal obligations falling on Moto Morini.

5. Who do we share your data with?

We may share your data with:

• Our authorized staff.
• Dealers and business partners to provide support and services.
• Providers of technical, logistical, financial and marketing services.
• Other companies in the Moto Morini group.
• Competent authorities in case of product safety investigations.

If we transfer your data outside the European Union, we take appropriate security measures, such as Standard Contractual Clauses approved by the European Commission.

6. How long do we keep your data?

• Administrative and accounting data: up to 10 years, for legal obligations.
• Data collected by apps: retained for 12 months after last access.
• Data for marketing and profiling: up to 5 years for non-customers and up to 10 years for customers and former customers.
• Warranty and maintenance data: up to 10 years after product registration.
• Data from customer service interactions: up to 3 years after request closure.
• Data collected for product safety analysis: retained for as long as necessary to ensure safety and regulatory compliance.

When the retention periods expire, the data are deleted or anonymized.

7. Your rights

You can, at any time:

• Access your data to know what information we have about you.
• Request rectification or deletion of your data.
• Limit or oppose treatment.
• Request portability of your data.
• Withdraw consent for marketing or profiling.
• File a complaint with the Data Protection Authority.

You can exercise your rights by writing to privacy@motomorini.eu.