With over 2,500 tests already carried out throughout Italy, the MOTO MORINI DEMO-TOUR reaches its 42nd stage. The test-ride cycle which, crossing the peninsula, is putting all interested parties in touch with the brand’s current range, also arrives at the HAT Adventourfest in Ponte di Legno (BS), on June 17th and 18th – promoted and organized by Over2000riders Association, for the first time is held in the well-known Lombard location.
Building on the success of its Demo-Rides, the historic motorcycle manufacturer will be present with the whole team, providing both the X-CAPE and the SEIEMMEZZO (STR and SCR) models – from this year the protagonists of various moto-touring events.
The demo-ride activities, planned during the Ponte di Legno’s HAT Adventourfest, will be held on dedicated routes to each vehicle and will be accessible to anyone, provided with a valid A-driving-licence, helmet and suitable technical clothing.
The experience proposed in Ponte di Legno will involve the enduro rider, trainer and testimonial of the brand, Luca Marcotulli, who will, as usual, be the reference for the activities dedicated to the demo-rides that will take place during the event.
The presence of the Moto Morini SEIEMMEZZO range at events such as the HAT SERIES responds to a precise concept: the SEIEMMEZZO are lively, reactive and versatile motorcycles, ready to be put to the test and suitable for any motorcyclist.
Thus, marrying the Adventourfest’s values, Moto Morini, with its entire range, pursues the intention of getting closer to riders – or future riders – to create and experience the motorcycle-adventure atmosphere, typical of this event, but also to allow interested parties to test and try the brand’s products, through a direct interaction with the Moto Morini team’s experts.
Alberto Monni, General Manager of Moto Morini speaks:
“It already seems like an excellent year for Moto Morini, in terms of numbers, both regarding sales and activities, which are giving us great satisfaction. The DEMO-TOUR now in its 42nd stage, with over 2,500 test rides made, is working very well. It represents a project in which we have believed a lot, and embodies our main objective for 2023, which is to get closer to people and all motorcyclists. The schedule of the HAT SERIES and the Adventourfests is a further opportunity to pursue it; in the full spirit that our bikes represent, it allows to reach out to our community and actively take the field”.